Vintage Matson Lines Ocean Liner Baggage Label Art Deco Cabin Class 1930's AS IS

Description

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Estate sale find, vintage original
Matson Lines
ocean liner luggage label, displays nicely.
Matson Navigation Company’s long association with Hawaii began in 1882, when Captain William Matson sailed his three-masted schooner Emma Claudina from San Francisco to Hilo, Hawaii, carrying 300 tons of food, plantation supplies and general merchandise.
Increased commerce brought a corresponding interest in Hawaii as a tourist attraction.  When Captain Matson died in 1917 at 67, the Matson fleet comprised 14 of the largest, fastest and most modern ships in the Pacific passenger-freight service.
The decade from the mid-1920s to mid-30s marked a period of significant expansion for Matson. In 1925, the company established Matson Terminals, Inc., a wholly owned subsidiary, to perform stevedoring and terminal services for its fleet. With increasing passenger traffic to Hawaii, Matson built a world-class luxury liner, the S.S. Malolo, in 1927.
At the time, the Malolo was the fastest ship in the Pacific, cruising at 22 knots.  Its success led to the construction of the luxury liners Mariposa,  Monterey and Lurline between 1930 and 1932.
Matson’s famed “White Ships” were instrumental in the development of tourism in Hawaii and the South Pacific. Beginning in 1927, with the construction of The Royal Hawaiian, Matson’s Waikiki hotels provided tourists with luxury accommodations both ashore and afloat.
In order to generate excitement and allure for Hawaii as a world-class tourist destination, Matson developed an ambitious and enduring advertising campaign that involved the creative efforts of famous photographers such as Edward Steichen and Anton Bruehl.
In addition, Matson commissioned artists to design memorable keepsake menus for the voyages, as well as during their stay at The Royal Hawaiian. The Matson artwork created by Frank McIntosh, Eugene Savage, John Kelly, and Louis Macouillard continues to be popular.
The label is approximately 5" X 6.25", approximate shipping weight: 3 ounces.
PLEASE SEE DESCRIPTION AND PHOTOS FOR ADDITIONAL DETAILS - AS IS - 3 LABELS PARTIALLY STUCK TOGETHER -  The label is in overall Poor used condition, with signs of wear, creases, tears, fading, sunning and age toning, soiling, stains, no writing, no odors, please see images.
(C1A18-103)